Last week I had the opportunity to work with a client who wants to make a movement inside the organisation. The organisation is caught in a crisis and change is required. Easy wish - hard to do.
So what do they do?
Working with processes like this is like putting a puzzle together; you have to work with many parts and elements at the same time. And so the client does. One of the things he does is to hire internal brand managers. They are internal resources with a high internal standing that will be the change makers.
If you have read the book "Living the brand" by Nicholas Ind you know what I am talking about. If you do not know the book and do not have the time to read it, here is a quick course in what it is....
Have fun!
Excellent!!
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Harald Axelsen