Soon Christmas!! Can you believe it?
Time runs....it does not walk, and I try to run with it. Doing my things. Like you. Preparing for the big feast. Enjoying, struggeling, having fun, being late, listening to Christmas music, running getting the last things done....
Then - sometimes you receive something that makes you stop, read, think, enjoy, want to copy. It is contagious, and it belongs to this time of the year.
Just read this and be a copycat!
http://www.keylearning.no/dokumenter/give_its%20contagious.pdf
Merry Christmas in particular to our friends in Key Learning for giving, and a colorful and most enjoyable new year to you taking the time to read this.
All the best from us in Sim Optima
12/21/10
12/4/10
How to make a movement...?
Last week I had the opportunity to work with a client who wants to make a movement inside the organisation. The organisation is caught in a crisis and change is required. Easy wish - hard to do.
So what do they do?
Working with processes like this is like putting a puzzle together; you have to work with many parts and elements at the same time. And so the client does. One of the things he does is to hire internal brand managers. They are internal resources with a high internal standing that will be the change makers.
If you have read the book "Living the brand" by Nicholas Ind you know what I am talking about. If you do not know the book and do not have the time to read it, here is a quick course in what it is....
Have fun!
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